Alright, email aficionados and mobile mavens, gather ’round! We’re about to dive headfirst into the world of responsive email design. It’s more exciting than finding out your crush just slid into your DMs, and more important than remembering to unmute yourself on a Zoom call!
But first, let me spin you a yarn from the email trenches. Picture this: It’s 2014, and I’m working with a client who runs a chain of… wait for it… underwater basket weaving classes. (Yes, that’s a thing. No, I don’t know why people need to weave baskets while submerged, but here we are.) We crafted what we thought was the perfect email campaign. It looked gorgeous on desktop – beautiful images of serene underwater scenes, perfectly formatted text, the works.
Then someone opened it on their phone.
Oh, the horror! The horror! It was like trying to read War and Peace through a keyhole. Text was microscopic, images were overflowing, and don’t even get me started on the call-to-action button. It was easier to find Waldo than to click that thing with a human-sized finger.
The result? Our open rates were higher than a giraffe’s ears, but our click-through rates were lower than a limbo champion at the world championships.
And that, my friends, is why responsive design for email templates is more crucial than coffee on a Monday morning.
So, why exactly is responsive design so important for email templates? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive into this mobile-friendly rabbit hole!
Continue reading “Why is responsive design important for email templates?”