Branding

Your Own Company’s Branding

Once you have a company that is up and running and you have started to gain some traction, you know you need to get some branding done in order to take things into overdrive.

If you are thinking of going about the branding for your company yourself, you might want to hold your horses and think about it again.

Do you really think you can do a good job of branding your company?

Branding experts say that while it may hurt the ego of many businessmen, the simple fact of the matter is that running a company and branding a company for success are completely different things.

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Differentiating Between Branding and Logo Design

To get the best logo design for your business, it is important to know the differences between branding and logo. Some people think of them as being the same thing, when in fact, they are not. The terms cannot and should not be used to mean the same as each other. This is confusing because if you think of branding as the same as logo design you will be leaving many important elements out of the equation.

So what’s the difference?

Branding is about the identity of the business. It is the corporate image as perceived by the public that includes information about the vision, aims and goals of the company. As such, emotion plays a big part in branding.
Identity forms a part of this but consists mainly of the visual aspects from the overall brand.
A logo is a way of identifying that business by the use of an icon, thus logo design will have elements that reflect the important parts of the business. These elements may be text, colour, shape and even animation, but the design does not necessarily need to have every element.

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