Adwords Marketing

5 Mistakes to Avoid with Adwords Marketing

AdWords marketing, a key element of a Google Ad campaign, is a powerful form of digital marketing that strategically places your product or service in front of individuals who have already demonstrated interest by clicking on your ad. This targeted advertising approach ensures your message reaches an audience that is more likely to convert. What makes it even more beneficial is that with a Google ad campaign, you only pay when someone clicks on the ad, not just when they see it, making it a cost-effective marketing solution. Many businesses have found this method to be highly productive in marketing their goods and services. However, as with any Google Ad campaign or digital marketing strategy, mistakes can happen that affect the overall outcome. To maximize the success of your AdWords marketing, here are five common mistakes to avoid.

It is choosing a keyword that is too broad. Even though it may seem likely to attract many potential buyers, the cost will be too high to give you a good return on investment (ROI). It’s better to start with several long-tail keywords that will be much cheaper and work your way up as you get more profits. These keywords can be found in your Google Analytics or Webmaster Tools accounts.
Many people try to squeeze as many keywords into each campaign as possible. The idea with adwords marketing is to be laser targeted. One keyword for each campaign and landing page would be ideal, but it takes too much time. Instead, restrict yourself to about five keywords.
Sending visitors straight to the home page of your website. This leaves them confused as they try to find the information they expect from the ad keywords. It results in higher bounce rates and costs more. You need a dedicated landing page for each Google ad campaign that gives the visitor exactly what they want without looking for it.

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How Dentists Can Use Google Ads To Increase New Patient Numbers

We doubt any dentists would say “No”, to having more patients sign up for their dental practice whether that be for regular check ups or even dental implants. Simple economic principles will tell you that when patients leave a dental practice unless that dentist has any means in place of actively seeking new patients, ultimately their business will diminish until such point it is no longer viable.

That is all relatively simple to understand, but what many dentists do not find so easy is finding a means to attract new patients. Many rely on nothing more than current patients referrals, and a standard entry in the Yellow Pages. However, the problem they face is many other local dentists aka their competition, who are more proactive, will be acquiring the lion’s share of new dental patients.

This brings us to what we believe is one of the most effective ways of attracting new patients to your dental practice and that is Google Ads. Google Ads is exactly what the suggests, and that is advertising on Google. The easiest way to see a Google Ad is to enter a search on Google that has some commercial relevance, for example, “car dealer + your town/city”.

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What Are The Pros & Cons of Using AdWords For My Law Firm?

Google Adwords is a handy digital marketing resource for most online and location-based businesses. However, the merits of using AdWords as a law firm is heavily debated. Many experts argue that AdWords is too expensive to be used effectively for lawyers and law-related keywords. However, others would disagree, arguing that AdWords is a great way to drive highly relevant and targeted traffic to your website.

With this in mind, we’ve compiled a complete list of the pros and cons of using Google AdWords for your family law firm. Remember, this is our opinion – do your research before you act on any advice presented here!

Pros of using AdWords for my law firm:

The pros of using AdWords are many and include:

AdWords allows you to target relevant searches – This means that you can be confident that the people visiting your website are interested in your services to at least some extent. Unfortunately, you can’t be sure that everyone who clicks on your paid ad will become a paying customer.

AdWords can provide great exposure – Gaining exposure for your law firm can be difficult. Using Google AdWords allows you to place yourself at the top of the search engine rankings, even briefly. Suppose you can couple your AdWords use with effective SEO. In that case, you can potentially have two results at the top of the search engine results page, further increasing your assumed reliability and authority.

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How to Get the Best Out of Your Adwords Marketing Campaign

Once you have decided to dip a toe into the waters of an adwords marketing campaign you will need to do everything possible to ensure success. Unless you have a large budget, you may be concerned about what adwords will cost. If your budget is low, here are some tips to help you.

Don’t aim for those high ad positions. Most people think the top three ads are the place to be as they will convert best. However, analytics show that this is not true. Often, the lower positions get better conversions. Experts have found that many people who click on the top ads do so on impulse, rather than because they are looking for something specific with the intention of following through.
Long tail keywords are your friends. For a start, they are much more specific and will attract people who actually want what you offer better than if you used a general, single keyword with a broader meaning. For instance, “Perth dentist” is a more specific keyword than “Dental Clinic”. It is much more likely to attract people who want a dentist in Perth CBD, so your ad is more targeted and hence, more successful.
Create a separate campaign for broad, popular keywords. These can be a drain on your more specifically targeted ads if lots of people click on them quickly and use up your daily budget before the other ads get a chance to show.

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